So, February is here and we all know what that means – Pancakes! No, that’s not exactly what we were thinking, but be do love pancakes. And love is the key feeling here: love, love, love… it’s all people are talking about this month as the time is here. Saint Valentine is gracing us with his presence. Now, we are aware that sometimes this period of the year can be a bit strange when it comes to campaigns and content. We thought we would try and do something a bit different. We are going to take you through a few things this month that we love, as a business.
The key element of expansion for QBC this year is into marketing, specifically through the use of social media platforms. We have already developed a portfolio of clients, with whom we work on strategizing their use of social media and other digital platforms, in order to meet company needs.
Our first love, therefore, is going to be tools of the trade: specifically, those linked to productivity and creativity. Most of the work done for social media clients revolves around my iPhone. Whether this is for photography, imagery and editing, or scheduling and prepping posts to be published, apps are the key to keeping the quirky content organised. So, we’ll start with creativity.
Images are key to any marketing mix, especially when it comes to the online world. Alongside Instagram and Snapchat’s in-house features, one of my favourite picture editing tools is VSCO. One of the most important things to consider when creating an Instagram feed is to give it an identity. People love Instagram feeds which look nice and are, almost, branded in colour, shape and filters. These are often balanced in image type (portraits, food etc) and highlight what the brand is about through visual prompts. VSCO is one of the best tools for doing this, as not only does it allow you to edit the physical image but is host to a whole array of filters which can be adjusted (free or payable) to suit your desired look – and boy do they look good!
And where do you put all these materials when they are edited and created, you ask? I tend to publish all posts for clients through Hootsuite and Buffer. These are scheduling tools, meaning that you can create the posts you want to – hashtags and all – in advance. This is perfect for someone who is out and about for the week, enabling them to get key messages across at the time when they know will suit the audience. It also means that other platforms, such as Instagram stories or live feeds, can then be used as a way of keeping people in the loop with your day, making features much more interactive. All it takes is a stack of material ready to use, and a couple of hours at the beginning of the week, and your social media posts are handled. It takes a little planning but is well worth the time in advance to increase productivity in the long run.
Over the next few weeks we are going to delve into the world of what else we love as a business, hopefully leading you to try something new for yourself. This is only the beginning! Get a reminder set now for next week…