Part Two is here! Let’s carry on…
A muted colour palette works wonders!
Swiss designers realised that the use of bright colours was not always required to create visual interest. Using a complementary colour palette of muted tones can still draw attention in an over-saturated market. Combined with the other Swiss design elements of minimalism and a sole focal point, a muted array of colours can shine just as brightly as a hot pink or neon green. If your design has a strong logo or a specific focal point, you can make that item the star and compliment it with soft colours.
Give your design breathing space with the use of white space!
Following the use of minimalism and creating visual interest using one focal point, the use of “white space” by Swiss Designers became a classic design signature. White space, which doesn’t actually have to be white, is when you leave a large amount of blank space around text or an image. This breathing room gives greater emphasis to whatever design element you want the viewer to focus on. By giving your design room to breathe by utilising white space, your design will be able to stand out.
Shapes can really unify your design!
When used to either highlight a specific item in a design or to create continuity across different designs, Swiss designers chose the repeated use of shapes when they craved unity and structure. Though using the same shape isn’t required, the use of one shape that transforms or is repeated can create a funnel towards a design element that you want to focus on. If your design has a number of different elements, using shapes to create structure can unify your message.
Provide structure in your design by using the Grid!
The use of grids allowed designers to define the dimensions of an image and ensure that each element was included in a specific manner. Some used the grid literally and designs were interpretations of the grid with different elements. Others used the grid to create the design but left the lines off of the page. In the same way that you can create continuity with shapes, using grid lines, both literally or in creating your image, can bring a structured aspect to your design.
Typography is just as important than images!
Using typography as a design element really came to the forefront when Swiss designers incorporated it. With their use of grids and shapes, designers also wanted to create continuity between designs with their use of certain typographic fonts. Swiss designers also knew that with certain typography, the words alone could take the place of an image as the focal point in a design. If your design or product lends itself more to using text instead of images, make your design stand out with using Typography.
Ich wünsch Dir e schöne Daag! (That’s Swiss-German for “Have a great day!”)
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