The Creative Meeting: Seventh Edition

As the new year creeps in, the time has come for our bets to be placed; our predictions to be made; we’re casting our guesses. This brings us to The Creative Meeting: Seventh Edition, led by Jack Gibson. What are we discussing? We are diving into the world of trends and what we think is to come for 2018.

2017 has been the year of minimalism and geometrics, and has seen a slight decline in use or effectiveness of Holography. The Pantone Colour of the Year has been the ‘refreshing and revitalising’ shade known as ‘Greenery’, and it is safe to say that this has been mirrored in design outputs throughout the seasons.

Baring these factors in mind, it is quite interesting seeing the transition to what is expected to be a, shall we say, ‘bolder’ year. According to Elle, 2018 welcomes something for just about everyone, with metallic holding their ground alongside pastels, closely followed by a move into more intense colours. The predicted Pantone Palette names so far are as follows:

  • Resourceful
  • Verdure
  • Playful
  • Discretion
  • Far-fetched
  • Intricacy
  • Intensity
  • TECH-nique.

Read into these as you will; it is safe to say that based on the words alone, there are expected to be a broad range of tones and palettes making an entrance with the new year.

With regards design features, it has been predicted that the sturdy and well-known Holography is starting to dissipate into the abyss, being replaced by things like Glitched art, Ruined art, Colour channel art and the emerging beast that is Double Exposure. There has also been a huge influence of Negative Space, something which adds a whole new layer to artwork being featured around us all. Finally, while minimalism and simplicity continue to reign true, things are being taken even further back to the basics of hand-drawn illustration.

The final major trend to be expected is the amplified merging of artwork and animation. It is expected that the use of cinemagraphs, to tell a story on a new level, will see an even greater increase as technology continues to improve and expand possibilities. Are we now seeing Memes and GIFs make way for an arguably more artistic alternative?

Let us know what you think: Hashtag #QBCThinks on Twitter. 

Posted 3 months ago

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