To solve the new wave of problems we face today and in the future, we need a new kind of thinking, a new approach towards innovation. Design thinking is a large part of that new approach towards innovation, as it allows people, teams, and organisations to have a human-centred perspective, and yet a scientific approach, towards solving a problem.
Policies that were created in post-war Britain, try fix these problems and the traditional methods are just not working. Until now, we apply problems to design, to try and turn things around. In 1942 William Beveridge (a British economist and social reformer) set up the welfare state, it started by transforming Britain, leading to longer life spans, better health, universal education and safety for those out of employment. But skip to today and an ageing population and health issues caused by lifestyle choices are crippling the government; the model of the welfare state isn’t working.
Design may sound like a questionable suggestion? However, there are many kinds of design, and many kinds of designers. Designers can help to: retain a focus on the user-citizen, give a structure for being creative about problem-solving, identify new, more relevant ideas and services and steward them through delivery, test iterations of possible solutions in order to learn more about problem, engage users in the design of change.
Why do we think design can help? First, good design starts from the point of view of how people really experience those services, and how those experiences might be made better, quicker and cheaper.
For example, in the redesign of a government website, a design approach starts by picking both typical and extreme users and understanding their real-life experience of interacting with that website. If one can imagine the profile and thought process of (say) a small business owner, unconfident navigating the online world, trying to find out the national minimum wage through a government website, one can do a much better job of improving the experience.
As the worlds becoming more and more digitized with each passing second, the importance of graphic design has been rocketed to the top. We open up our phones every 5.6 minutes. That’s more than 150 opportunities everyday per person to either make a lasting impact or leave them with a bad taste. And that is just mobile. Think about all of the websites you go to on your laptop, or the billboards you look at while walking through town. And now, many people have smartwatches like the apple watch and the moto 360. Let’s face it. Design is utterly and completely inescapable. Graphic design is now being addressed also as advertising design, corporate identity design, typographic design, packaging design, multimedia design, sign age design, editorial design, web design and many more!
Design is powerful because it can communicate across cultures, rapidly it’s a generational thing: we all have Instagram, we are all communicating in images so it just seems so second nature. The idea now that we can change the world through a Beveridge report, that day has gone. Hire a graphic designer, update your logo, your website, your ads, and revitalize your public image! There are many problems when it comes to design, but designers always get through it and create brilliant outcomes!