Website Content (Part One)

This week the blog is all about Website Content – let’s see how we can help you optimise your websites by these few steps! 


Always keep the customer in mind – include the mission statement (to make sure the visitors know what guides the business). Make sure it looks and sounds professional – using stock photos and always spell check! Include pages with clients on - don’t put too many details on as you would like the visitor to contact the business. The contact page needs to include space to gather usually: full name, mailing address and phone numbers.

Make sure the website is ‘customer-centric’ as the customer must come first and is designed to provide the information visitors seek and to ensure its presented in an interesting, organised fashion. The customers see the real ‘us’ – which builds trust, making it easier for visitors to complete whatever action they have in mind: to buy, to subscribe/follow socials, or contact us for more information. All they want to know is how you’re going to solve their problem. ‘What are you seeing and why is it right for me NOW?’ 


  1. Start with a clear navigation- organise your pages into locally-named categories and use standard terms on the menu. Visitors don’t want to guess where to go and don’t want to analyse what you mean. No patience. It needs to load fast and pages need to be easy access.
  2. Use conversational English- write copy as though you’re speaking directly to the visitor. Use second person like ‘you’ and ‘we’. Contractions are fine. A friendly informal tone is better than stiff, corporate-speak. 
  3. Avoid Industry Jargon- don’t use words or phrases that the visitors may not recognise. Use familiar terminology.
  4. Provide all the relevant information - when people search they are seeking answers. If the site doesn’t provide the facts, the visitor will move onto the next one in the search results. Information-rich websites are the most effective in converting visitors into serious prospects.
  5. Leave out the hype- the customer expects honesty and transparency. They make facts so that they can create an educated decision. Place all cards on the table and let the visitors come up with their own conclusions. 
  6. Make your homepage a to-the-point summary - since the home page is the most common entrance to the website, it should describe how customers will benefit from the content, products and services.
  7. Create unique landing pages for specific topics - landing pages convert at a higher rate than do homepages. (A landing page is a web page that appears when a visitor clicks on a ad or a search engine result link. The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page).
  8. Let pictures help you change your story - stock photos are pretty but they don’t tell visitors the real ‘you’. Visitors want to see what they’re buying and who they’re buying it from.
  9. Include trust-building content - explain why your company is uniquely qualified to provide its products or services. Provide some details about your company’s history and achievements. Include a photo of the founder if it&rsqu
    Posted 1 year ago

    1 Comments for Website Content (Part One)

    CindyDurse 1 year ago
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