Website Content (Part Two)

We’re back for more things website! Now where were we?

  1. Use a straightforward layout - nobody likes clutter! Clean, simple and organised works best. The more intuitive, the better, so visitors can easily find what they need.  
  2. Make it easy for visitors to contact you - put your contact information in multiple places so it’s easy to find. It should always be just one click away. Don’t make visitors work too hard to reach you. They might not bother, and you’ll lose them.
  3. Make forms quick and easy - if your website includes a form, such as on your Contact or Quote page, ask the fewest questions possible. Visitors hate completing loads of fields.
  4. Include a call to action on nearly every page - show visitors what you would like them to do next. Lead them down the path to a sale or to contacting you. It’s great to be a quality source of information, but you also want visitors to know they can make a purchase.
  5. Make it perfect or as close to it as you can get - spelling and grammar mistakes make you look like an amateur. So does poor wording. Review your work closely, or better yet, consider hiring a professional copywriter to craft your content.
  6. Your page must load fast! - Make your pages load as fast as possible!  Internet connections may have gotten faster and faster over the year, but no matter how fast the average connection is for your readers, there is always more data, more content, more images, more everything for them to download.  You also need to consider mobile visitors who may not have such wonderful connection speeds at the moment that they are visiting your page!
  7. Colour is critical on web pages, but colours have meanings to people, and using the wrong colour can have the wrong connotation if you're not careful. Web pages are, by their very nature, international. Even if you intend your page for a specific country or locality it will be seen by other people. And so, you should be aware of what the colour choices you use on your web page are saying to people around the world. When you create your web colour scheme keep in mind colour symbolism.
  8. It’s very important to have sufficient contrast between your text and its background so that the text is clear. You most likely have carefully selected colours that are part of your brand identity and they should be represented on your website. Feel free to play with colours, just don’t sacrifice readability for creativity.
  9. Early websites had small fonts, but, over time, people realised that 12pt fonts are hard to read online. When a screen is 24 inches from someone’s face, most people will struggle to see smaller fonts. A typical rule of thumb you’ll see on the web is to keep your body text at least 16pt. That’s a good place to start, but keep in mind that this number completely depends on which font you’re using. 
  10. As a rule, don’t use more than three different typefaces throughout a single website. Some projects may call for more elaborate font combinations, but if you do choose to use a variety of fonts, the overall effect should be harmonious, not cluttered.
  11. Don’t Expect a killer website overnight. Good websites take time to build. If you want the best results out of your site, be prepared for several months of work!                                                                                                                                          Email if you have any ideas or anything on all things websites! We’d be happy to help you guys…
Posted 2 years ago

3 Comments for Website Content (Part Two)

GeorgeNeaks 2 years ago
Lorettatar 2 years ago
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NatalieChutt 2 years ago
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